December was an exhausting but exhilarating month of final shoots. It's always a crap shoot if the end of the year will be completely dead or booked until the holidays and this year was definitely jammed packed. I had the opportunity to shoot a national spot for Blue Diamond Almonds for Director Doug Cox, and then a few weeks later I got asked by another agency to not only DP, but Direct some social spots for Blue Diamond Almond Breeze and Snack Nuts.
The Almond Breeze spots were a series of 3 videos demonstrating 2 incredible chefs as they use Almond Breeze in their daily cooking receipts for the Olympic athletes they cook for. Each video represented a different difficulty just like the levels of challenges on the mountains.
The Snack Nuts spot came together very fast and when i mean fast, I found out about it as I was traveling to Utah for the other spots. It was a pleasure to work with such an awesome creative team on these. The idea behind this was a group of friends watching the Olympics and the music and crunching of the nuts would drive us through as a skier attempts a big jump. I'm extremely happy with how it came out, i just wish we could have gotten the license to "We Will Rock You" which is what it was meant to be cut to.
It was a blast spending a whole week in beautiful Utah on this project and I'm so happy with how they all turned out!
Nick Mahar is a Director of Photography based in Los Angeles & San Francisco.